CATEGORIES

Creative Broadcaster Publisher



Creative

Creative
Still Print

01a: FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

01b: FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

01c: Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

01d: Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

01e: Services
Regular Deadline Fee: ₹9,500.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

01f: Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

01g: Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

01h: Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 1g - Corporate, Media, Entertainment & Others.

01i: Still Craft - Copywriting
Regular Deadline Fee: ₹9,500.00

You may enter print, poster, outdoor, direct mail or packaging work. Each entry to be paid as a single entry.

01j: Still Craft - Art Direction
Regular Deadline Fee: ₹9,500.00

You may enter print, poster, outdoor, direct mail or packaging work. Each entry to be paid as a single entry.

01k: Still Craft - Photography
Regular Deadline Fee: ₹9,500.00

You may enter print, poster, outdoor, direct mail or packaging work. Each entry to be paid as a single entry.

01l: Still Craft - Illustration
Regular Deadline Fee: ₹9,500.00

You may enter print, poster, outdoor, direct mail or packaging work. Each entry to be paid as a single entry.

01m: Still Craft - Typography
Regular Deadline Fee: ₹9,500.00

You may enter print, poster, outdoor, direct mail or packaging work. Each entry to be paid as a single entry.
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Creative
Still Digital

02a: FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

02b: FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

02c: Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

02d: Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

02e: Services
Regular Deadline Fee: ₹9,500.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

02f: Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

02g: Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

02h: Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 2g - Corporate, Media, Entertainment & Others.
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Creative
Audio-Visual TV / Cinema

03a: FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

03b: FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

03c: Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

03d: Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

03e: Services
Regular Deadline Fee: ₹9,500.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

03f: Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

03g: Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

03h: Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 3g - Corporate, Media, Entertainment & Others.
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Creative
Audio-Visual Digital

04a: FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

04b: FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

04c: Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

04d: Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

04e: Services
Regular Deadline Fee: ₹9,500.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

04f: Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

04g: Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

Corporate, Media, Entertainment & Others - Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

04h: Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 4g - Corporate, Media, Entertainment & Others.
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Creative
Radio

05a: FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

05b: FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

05c: Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

05d: Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

05e: Services
Regular Deadline Fee: ₹9,500.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

05f: Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

05g: Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

05h: Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 5g - Corporate, Media, Entertainment & Others.

05i: Radio Craft - Writing
Regular Deadline Fee: ₹9,500.00

This category is open to agencies, creating companies and radio production houses.

05j: Radio Craft - Music
Regular Deadline Fee: ₹9,500.00

This category is open to agencies, creating companies and radio production houses.

05k: Radio Craft - Voice
Regular Deadline Fee: ₹9,500.00

This category is open to agencies, creating companies and radio production houses.
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Creative
Out of Home/ Ambient Media

06a: FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

06b: FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

06c: Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

06d: Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

06e: Services
Regular Deadline Fee: ₹9,500.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

06f: Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

06g: Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

06h: Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 6g - Corporate, Media, Entertainment & Others.
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Creative
Integrated

07a: FMCG - Foods & Beverages
Regular Deadline Fee: ₹14,000.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

07b: FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹14,000.00

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

07c: Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹14,000.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

07d: Automotive
Regular Deadline Fee: ₹14,000.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

07e: Services
Regular Deadline Fee: ₹14,000.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

07f: Retail
Regular Deadline Fee: ₹14,000.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

07g: Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹14,000.00

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

07h: Public Service
Regular Deadline Fee: ₹14,000.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 7g - Corporate, Media, Entertainment & Others.
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Creative
Design

08a: Corporate / brand identity:
Regular Deadline Fee: ₹9,500.00

a new brand logo, and it’s applications or a corporate rebranding scheme, with 3 or more applications including online branding communications if necessary.

08b: Stationery-business cards, letterheads, envelopes, CD covers, etc
Regular Deadline Fee: ₹9,500.00

Stationery-business cards, letterheads, envelopes, CD covers, etc.

08c: Brochures, Catalogues and Annual Reports
Regular Deadline Fee: ₹9,500.00

Brochures, Catalogues and Annual Reports

08d: Use of Design in Direct Mail
Regular Deadline Fee: ₹9,500.00

Use of Design in Direct Mail: invitations, greeting cards, announcements

08e: Use of Design in posters
Regular Deadline Fee: ₹9,500.00

Use of Design in posters: film, event, corporate, traditional poster

08f: Publications, books, diaries, newspapers, magazines
Regular Deadline Fee: ₹9,500.00

Publications, books, diaries, newspapers, magazines

08g: Calendars
Regular Deadline Fee: ₹9,500.00

Calendars

08h: Typography Design
Regular Deadline Fee: ₹9,500.00

Typography Design

08i: Packaging
Regular Deadline Fee: ₹9,500.00

original design and finished pack

08j: Environment design
Regular Deadline Fee: ₹9,500.00

Environment design: for retail spaces, services, workplace, Public Space and Community

08k: Best Integrated Design Campaign using 2 or more Design Sub-Categories
Regular Deadline Fee: ₹14,000.00

Best Integrated Design Campaign using 2 or more Design Sub-Categories (From Categories 8a to 8j only) e.g. packaging and identity

08l: Craft in Design - Use of Copywriting
Regular Deadline Fee: ₹9,500.00

08m: Craft in Design - Use of Typography
Regular Deadline Fee: ₹9,500.00

08n: Craft in Design - Use of Illustration
Regular Deadline Fee: ₹9,500.00

08o: Craft in Design - Use of Photography
Regular Deadline Fee: ₹9,500.00

08p: Craft in Design - Use of Mixed Media
Regular Deadline Fee: ₹9,500.00

08q: Craft in Design - Use of Product Design-innovative use of design in a product
Regular Deadline Fee: ₹9,500.00

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Creative
Digital

09Aa: Websites / Microsites - Brand Website
Regular Deadline Fee: ₹9,500.00

Long term destination that takes into account navigation, layout, usability, aesthetics and content, etc. Multiple entries for the same site in different sub-categories is not permitted.

09Ab: Websites / Microsites - Brand Microsite
Regular Deadline Fee: ₹9,500.00

Short term destination to promote a campaign etc. Multiple entries for the same campaign in different sub-categories is not permitted.

09Ba: Social Media - Social Media (Co-Creation / Crowd sourcing / Response etc.)
Regular Deadline Fee: ₹9,500.00

Brand initiatives that encourage the community to contribute or collaborate in innovative ways.

09Bb: Social Media - Social Media (Tools / Applications)
Regular Deadline Fee: ₹9,500.00

Digital applications or tools specifically designed for a social platform.

09Ca: Digital Games - Games (Online)
Regular Deadline Fee: ₹9,500.00

Games specifically created for use on online platforms including social.

09Cb: Digital Games - Games (Others)
Regular Deadline Fee: ₹9,500.00

Digital games deployed outdoor / offline.

09Da: Digital Technology - (Utility / Tool)
Regular Deadline Fee: ₹9,500.00

Creative use of technology that creates value for the consumer.

09Db: Digital Technology - (Installations)
Regular Deadline Fee: ₹9,500.00

Brand engagements utilizing interactive screens etc. at on-ground / outdoor / offline spaces.

09Dc: Digital Technology - (Others)
Regular Deadline Fee: ₹9,500.00

Campaigns that employ innovative technology to create engagement that are distinct from the above two. Each piece of work must be paid separately.

09E: Search
Regular Deadline Fee: ₹9,500.00

Innovative approach to Search using paid search, Search Engine Optimization, etc.

09F: Use of Email
Regular Deadline Fee: ₹9,500.00

Innovative approach to using or executing emails to achieve brand objectives.

09G: Best in Innovations on OTTs or Content Platforms
Regular Deadline Fee: ₹9,500.00

Branded content created exclusively for OTT platform such as stand-alone feature film, or web-series. This does not include DVCs (digital video commercials) or any other form of video-advertising. The film/web-series should have been released on one or more OTT platform, such as YouTube, EROS Now, SonyLiv, Zee5, ALT Balaji etc. and should have been created for the brand. Includes how advertising on or collaborating with an OTT or internet content platform helped craft or boost the brand message. Entry should be supported with highlights of the film and how the brand integration has been carried out. The entry should be sent on an online link only. Key Factors: Relevance to the OTT Platform’s audiences Creative and Originality in Communication Strategic fit of the OTT platform to the campaign idea Impact of the Campaign

09H: Best in Creator Partnerships
Regular Deadline Fee: ₹9,500.00

Includes how collaborating with an internet creator(s) helped craft or boost the brand message. Note: This doesn’t include celebrity partnerships or amplification. Internet creators are specifically those who create content for audiences on the web. Partnerships can range from a single tweet to a long-term association.

09I: Best in Moment Marketing
Regular Deadline Fee: ₹9,500.00

Includes how an unpredictable, real-time event was used to craft or boost the brand message. Note: This doesn’t include topical events like festivals, national holidays or special days like Mother’s or Father’s Day. Can include marketing on and off social media.

09J: Best in Platform Innovation
Regular Deadline Fee: ₹9,500.00

Includes how a particular social media platform was used in a new way to craft or boost the brand message. Note: Entries cannot club multiple platform activities together. The creative idea needs to be born out of an insight about the platform, or its audience

09K: Digital Craft - UI / UX Design (App, Social Media)
Regular Deadline Fee: ₹9,500.00

09L: Digital Craft - Data / Analytics
Regular Deadline Fee: ₹9,500.00

09M: Digital Craft - Programming
Regular Deadline Fee: ₹9,500.00

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Creative
Mobile

10A: Mobile/Tablet Site
Regular Deadline Fee: ₹9,500.00

Includes mobile sites, tablet sites and mobile optimized sites.

10B: Mobile/Tablet Apps
Regular Deadline Fee: ₹9,500.00

Apps that are either pre-installed or can be downloaded from app stores or via Bluetooth / Wi-Fi, etc.

10C: Mobile Technology
Regular Deadline Fee: ₹9,500.00

Campaigns that use location or proximity such as RFID, GPS, geo-tagging, etc., augmented reality including image recognition (QR codes, bar codes, etc.)

10D: Mobile Games
Regular Deadline Fee: ₹9,500.00

Branded games specifically designed for mobiles / tablets whether pre-installed, downloaded or hosted on mobile site.

10E: Mobile Messaging
Regular Deadline Fee: ₹9,500.00

Campaigns that make use of SMS / IVR / Missed Call, etc.
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Creative
Technology

11Aa-I: Best E. Commerce Portal (Website/App) - BFSI
Regular Deadline Fee: ₹9,500.00

11Aa-II: Best E. Commerce Portal (Website/App) - Retail - Multi Brand
Regular Deadline Fee: ₹9,500.00

11Aa-III: Best E. Commerce Portal (Website/App) - Retail - Single Brand
Regular Deadline Fee: ₹9,500.00

E. Com platform delivers the convenience in purchase through a specific experience of a brand. This category acknowledges the efforts taken by the brand to create the best combination of unique brand experience and the convenience of an e-commerce in the same website or app.

11Ab-I: Best Website with the use of CMS Platform - BFSI
Regular Deadline Fee: ₹9,500.00

11Ab-II: Best Website with the use of CMS Platform - General
Regular Deadline Fee: ₹9,500.00

With CMS, the business heads can have full control over the content that the business wants to publish. Since content marketing has a greater connection with the customers, one has to change the content regularly and this is possible with the CMS. This category awards the best use of such CMS tools to convey the brand story and create a platform for people to experience the brand.

11Ac-I: Best E. Commerce Innovation - BFSI
Regular Deadline Fee: ₹9,500.00

11Ac-II: Best E. Commerce Innovation - Retail - Multi Brand
Regular Deadline Fee: ₹9,500.00

11Ac-III: Best E. Commerce Innovation - Retail - Single Brand
Regular Deadline Fee: ₹9,500.00

Includes any single or a set of specific functions that adds value to the overall e.com brand experience

11B: Best use of Technology for community management / building
Regular Deadline Fee: ₹9,500.00

Includes technological intervention that helps the brand gather, engage and propagate it's community of patrons.

11C: Best Internal App & Intranet
Regular Deadline Fee: ₹9,500.00

Includes the most innovative and advanced way to conduct "intranet" requirement of the brand, that results in increase in employee participation and affinity

11Da: Best use of Virtual Reality for Brand Experience
Regular Deadline Fee: ₹9,500.00

Best use of VR in creating the brand world for the user to explore and get a better understanding of the brand or the brand idea. Example: Creating a VR expertise of a automobile showroom or the interior of an automobile

11Db: Best use of Virtual Reality on Gamification
Regular Deadline Fee: ₹9,500.00

Best use of VR in creating a gamified Engagement to convey a brand idea

11Ea: Best use of Augmented Reality for Brand Experience
Regular Deadline Fee: ₹9,500.00

Best use of AR in creating the brand world for the user to explore and get a better understanding of the brand or the brand idea.

11Eb: Best use of Augmented Reality on Gamification
Regular Deadline Fee: ₹9,500.00

Best use of AR in creating a gamified Engagement to convey a brand idea

11F: Best Creative use of Tech Innovation
Regular Deadline Fee: ₹9,500.00

Includes adopting technological innovation to deliver a unique brand experience

11G: Best Use of Voice Service in a digital platform/ using digital technology.
Regular Deadline Fee: ₹9,500.00

11H: Best use of influencer activity in a digital platform/using digital technology
Regular Deadline Fee: ₹9,500.00

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Creative
Direct

12A: Direct Response - Press
Regular Deadline Fee: ₹9,500.00

Any communication for consumer or business campaigns • Selling off-the-page or • generating enquiries via print ads, • loose or bound-in inserts, or • wrap-arounds on publications It could be a single press ad/insert or a campaign. Make sure you state the carrier medium (in the case of an insert) and submit fulfilment material if appropriate. Brand campaigns with a url or telephone number, will not be considered as Direct Response Press campaigns, unless there is a call for specific action to generate enquiries or sell off the page.

12B: Direct Response - AV (TV Film / YouTube Film / Infomercial)
Regular Deadline Fee: ₹9,500.00

This category is for film or audio content, such as short-form web videos, viral videos, podcasts, AV, TV commercials etc. All work must seek to generate a response, and can be in paid, earned or owned media. Brand campaigns with a url or telephone number, will not be considered as Direct Response campaigns, unless there is a call for specific action to generate enquiries or sell products or services.

12C: Direct Response - Dimensional Mail (3D Pieces)
Regular Deadline Fee: ₹9,500.00

Multi-dimensional mailing includes any addressed, posted or delivered 3D mail including those with samples or pop-ups. Any addressed mail that is delivered in a tube, carton or other non-standard carrier will be considered Dimensional Mail. For a piece to be Direct it should: a) Be highly targeted – you know your audience and have created work specifically to reach them; b) Have a call to action/direct response mechanism – the work you have created makes your audience do something; c) Have measurable results – the above call to action has produced a quantifiable impact in your business/organization (e.g. increase in sales/customers/donations)

12D: Direct Response - Flat Mail (without bulky enclosures)
Regular Deadline Fee: ₹9,500.00

Flat mailing would include any addressed, posted or delivered mail without samples or pop-ups. It does not require boxes or padded envelopes for delivery. Only standard envelope formats, self-mailers and catalogs that include a measurable reply mechanism. For a piece to be Direct it should: a) Be highly targeted – you know your audience and have created work specifically to reach them; b) Have a call to action/direct response mechanism – the work you have created makes your audience do something; c) Have measurable results – the above call to action has produced a quantifiable impact in your business/organization (e.g. increase in sales/customers/donations)

12E: Direct Response - Emailers : (need to include landing page wherever required)
Regular Deadline Fee: ₹9,500.00

Any email messages generating response or engagement and includes a measurable reply mechanism. Entries will be judged on overall conceptual strength, including subject line, body copy, design, and original and appropriate use of technology, if employed. Please describe anything unique or creative about your choice of the target audience. Explain how this effort was deemed a success. The campaign could be a single email, a series of related emails, bulk campaigns or trigger emails. This category does not include email used in conjunction with another channel as part of the same campaign. This is for email-specific campaigns.

12F: Direct Campaign using any two of the above.
Regular Deadline Fee: ₹14,000.00

Campaigns led by Direct Marketing Programmes that use multiple media types in one campaign which is initiated, led or driven predominantly by direct marketing. Note, entries in this category MUST contain at least two DIFFERENT media, and a clearly identifiable targeted / direct communication component or core idea.

12G: Work done for Social Awareness or Charity Causes
Regular Deadline Fee: ₹9,500.00

Direct marketing campaigns, in any media, that promote charitable causes or are meant for social awareness should be entered here.

12H: Direct response digital
Regular Deadline Fee: ₹9,500.00

Work in these categories should demonstrate how a direct campaign response was enhanced or driven. by the creative use of data or digital technology which enhanced the customer brand experience.
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Creative
Brand Activation & Promotion

13a: FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

13b: FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

13c: Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

13d: Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

13e: Services
Regular Deadline Fee: ₹9,500.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrimage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

13f: Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, book shops, etc.

13g: Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio stations and outdoor publication marketers & others.

13h: Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category 16g - Corporate, Media, Entertainment & Others.
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Creative
Public Relations

14Aa: Sectors - Consumer Durables
Regular Deadline Fee: ₹9,500.00

The category deals with goods that last for a considerable amount of time and are not purchased frequently by consumers. The following products would be part of this category:- ● Household appliances and consumer electronics ● Telecom products ● Automobile and transport ● Sports and medical equipment ● Furniture, etc.

14Ab: Sectors - Consumer Non-Durables
Regular Deadline Fee: ₹9,500.00

These goods are produced for short-term use and are purchased with a greater frequency by consumers. This category mainly involves all products under the FMCG bracket:- luxury goods, fashion, beauty, food, nutrition, beverages, confectioneries, other packaged products, etc.

14Ac: Sectors - Other Consumer Products & Services
Regular Deadline Fee: ₹9,500.00

Incorporates services in sectors like healthcare and well-being, media and entertainment, travel and tourism, retail and restaurants, business and home services. It also includes B2B PR that is all about changing perceptions, driving brand preferences, creating new opportunities for business to grow, etc.

14Ad: Sectors - Financial PR
Regular Deadline Fee: ₹9,500.00

PR activities undertaken for Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, positive investor relations, etc.

14Ae: Sectors - IT Services
Regular Deadline Fee: ₹9,500.00

PR to bridge the communication gap between IT and technology companies and their customers.

14Ba: Practices & Specialities - Corporate PR
Regular Deadline Fee: ₹9,500.00

Corporate Public Relations help organizations explain their mission, combine its many visions and values into a cohesive message that is later disseminated to various stakeholders. This concept can be seen as an integrative communication structure linking stakeholders to the organisation. This requires a series of measures towards managing Corporate Reputation.

14Bb: Practices & Specialities - Public Affairs & Lobbying
Regular Deadline Fee: ₹9,500.00

Public Affairs generally refers to Building & Developing relations between an organization and politicians, governments and other decision-makers. Public Affairs uses communication tactics such as Media Relations, Lobbying, monitoring and predicting political, legal, economic and social developments and providing political intelligence and strategic advice.

14Bc: Practices & Specialities - Crisis Communications & Issue Management
Regular Deadline Fee: ₹9,500.00

Campaigns to plan and / or handle the consequences of a crisis or an issue that may affect a company’s credibility and good reputation.

14Bd: Practices & Specialities - Internal Communications
Regular Deadline Fee: ₹9,500.00

All practices designed to mobilize employees as brand ambassadors to keep them aware as well as engaged with the environment, integrity, innovation and practices followed by the organization, is broadly known as internal / employee communications. Employee Engagement measures play a vital role here.

14Be: Practices & Specialities - Corporate Social Responsibility
Regular Deadline Fee: ₹9,500.00

CSR is also referred as Corporate Citizenship. It involves the combination of all initiatives undertaken to assess and take responsibility for the company's effects on environmental and social well-being.

14Bf: Practices & Specialities - Events & Experiential
Regular Deadline Fee: ₹9,500.00

Involves PR campaigns that use a live event or stunt to meet their objectives. It may include a trade show, conference, product launch, field marketing activity, awards ceremony or any other event designed to build or increase the value and reputation of a brand or communication project as part of a wider public relations strategy.

14Ca: Digital PR - Use of Social Media in PR
Regular Deadline Fee: ₹9,500.00

All measures taken to increase the brand’s online presence for greater visibility and reach. This involves ventures like community building and management, audience targeting engagement, social communication and amplification, influencer communications, etc.

14Da: Campaign - Integrated Campaign led by PR
Regular Deadline Fee: ₹14,000.00

Campaigns with multiple elements or channels that are predominantly PR driven. Entrants will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign and must demonstrate how well the different types complement and build on each other to communicate the brand’s message and / or change consumer awareness and attitudes.
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Creative
Branded Content & Entertainment

15a: Best fictional program, series or film where a client has successfully created a drama, comedy or mini- series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital.
Regular Deadline Fee: ₹9,500.00

Best fictional program, series or film where a client has successfully created a drama, comedy or mini- series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital.

15b: Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) including TV, mini-series, web series, cinema, DVD releases and online/digital.
Regular Deadline Fee: ₹9,500.00

Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) including TV, mini-series, web series, cinema, DVD releases and online/digital.

15c: Best brand or product integration into a feature film, existing TV show and/or series including TV, mini- series, web series, cinema, DVD releases and online/digital.
Regular Deadline Fee: ₹9,500.00

Best brand or product integration into a feature film, existing TV show and/or series including TV, mini- series, web series, cinema, DVD releases and online/digital.

15d: Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc.
Regular Deadline Fee: ₹9,500.00

Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc.

15e: Best use of integration of user generated content.
Regular Deadline Fee: ₹9,500.00

Best use of integration of user generated content.

15f: Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform.
Regular Deadline Fee: ₹9,500.00

Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based program or platform.

15g: Best use or integration of offline media such as print, out of home, etc.
Regular Deadline Fee: ₹9,500.00

Best use or integration of offline media such as print, out of home, etc.

15h: Best integrated entertainment content campaign which uses more than 2 media.
Regular Deadline Fee: ₹14,000.00

Best integrated entertainment content campaign which uses more than 2 media.
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Creative
Video Craft

16a: Direction
Regular Deadline Fee: ₹9,500.00

This category is open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary.

16b: Editing
Regular Deadline Fee: ₹9,500.00

This category is open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary.

16c: Animation
Regular Deadline Fee: ₹9,500.00

This category is open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary.

16d: Cinematography
Regular Deadline Fee: ₹9,500.00

This category is open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary.

16e: Music
Regular Deadline Fee: ₹9,500.00

This category is open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary.

16f: Special Effects
Regular Deadline Fee: ₹9,500.00

This category is open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary.

16g: Sound Design
Regular Deadline Fee: ₹9,500.00

This category is open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary.

16h: Casting
Regular Deadline Fee: ₹9,500.00

This category is open to agencies and film production houses. Authentication of creation by client and releasing media will be necessary.
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Creative
Red Abby

17: Red Abby
Regular Deadline Fee: ₹0.00

Mental health is a fundamental part to living a healthy and fulfilled life. The unprecedented times we’ve been through since the beginning of the pandemic have intensified our daily stress in our industry. Increased screen time, creating a blurred line between work and personal life, serving clients remotely, adapting quickly to new challenges. This has added strain on mental health. Mental health is not just about illnesses but is about the overall health and wellbeing. Employee well-being has become a critical priority for every major corporate around the world. The brief: Prepare an integrated communications campaign using Print, Film, Outdoor and Digital. Objective: Sensitize corporate to take initiatives in raising need for mental well being and health of employees. Audience: National (Hindi or English) Material for judging: Script/Storyboard for film and digital. Rough designs (mounted) with copy, for Print and Outdoor. The award is open to any individual or dup or a company. The winners will be flown to Goa and honored on the Goafest stage in May 2022 with a special Red ABBY award
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Creative
Green Award

18: Green Award
Regular Deadline Fee: ₹9,500.00

The theme for the Green Abby is PLANET CONSERVATION that salutes communication which highlights efforts to save, reduce or re-use Energy, Water, Plastic, Wildlife and the environment in general. 23 Entries can be submitted by any company. The medium can be Print, TV, Radio, Digital, or any other medium.
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Creative
Young Abby Awards

19: Young Abby Awards
Regular Deadline Fee: ₹9,500.00

If you are a dynamic young duo (one art and one copy creative person, below or 30 years old as on March 31, 2022) and keen to win a prestigious Young Abby Award, create a unique idea that covers the subject outlined below. The advertising and the marketing industry around the world are fast evolving on the back of digital. In recent times, Met averse and NFTs are bringing a paradigm shift in brand strategy and how campaigns are designed. Many companies are diving headfirst into the Met averse, which now includes AR, VR, MR among others. It has become even more alluring to brands as it merges the best of the physical and digital world to impact the way people work, play, learn, socialize, shop, and communicate. Please create an idea or a campaign that dramatizes the shift from the real world to the interface between the real and virtual world in which immersive experiences hold the audience in awe. The power of the idea and its relevance to a brand is key and it must demonstrate the use of this new trend. It is not important to back your idea with execution if it costs money and needs time. If you have created an idea that meets this brief and have executed it in the period of this Award you are welcome to enter it. This is an individual award designed to encourage the young creative professional but the work has to be certified as original work done by the entrant in the period of this years Abby Awards by both the National Creative Director and CEO of the Company entering or Faculty Head and Professor/Dean of the College or University as the case maybe.
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Creative
DIVERSITY EQUALITY & INCLUSION

20: DIVERSITY EQUALITY & INCLUSION
Regular Deadline Fee: ₹9,500.00

Stereotypes permeate our everyday lives and, when left unchallenged, lead to deeply rooted societal inequalities. Advertisers have a responsibility to produce un-stereotyped content that portrays all individuals as authentic, multi-dimensional, progressive, and empowered. Diversity, Equality & Inclusion in this context refers to representation of gender, race, class, age, ability, ethnicity, religion, sexuality, language, education, etc. in advertising and using advertising as a force for good to drive positive change and addressing harmful masculinities to help create a equal world. DE&I is much about the mindset. From portraying fixed gender roles, beauty and relationship standards, falsehoods in depiction not only leave a superficial and limited impact but also can be extremely harmful in the way they shape biases and condition society as a whole. DE&I is the newest category being introduced in Creative Abby at Goafest this year. This special category of award recognizes the creative work which caters to the aspects listed below 1. Ads which portray diversity; inclusion in terms of gender, race, class, age, ability, ethnicity, religion, sexuality, language, education, etc. 2. Ads which break gender stereotypes and showcase progressive or positive gender portrayals 3. Ads which influence in shaping the gender perceptions; attitudes, including that of young boys and girls.
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