Categories

Creative

Still Print Still Digital Audio-Visual TV, Cinema, Digital, OTT (below 1 min) Audio-Visual TV, Cinema, Digital, OTT (1 minute & above) Audio Out of Home (Ambient Media) Integrated Digital Design Mobile Technology Direct Brand Activation & Promotion Public Relations Branded Content & Entertainment Health Abby Video Craft Red Abby Green Award Young Maverick Abby Award Diversity Equality & Inclusion

Creative
STILL PRINT

01a: STILL PRINT - FMCG: Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc

01b: STILL PRINT - FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Healthcare : Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, inhalers, nutrition supplements, skin treatments, wellness-related products and services. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, head gear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dishwashing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education product sand any other fast moving consumer goods, etc.

01c: STILL PRINT - Consumer Durables - Household and Business Appliances
Regular Deadline Fee: ₹9,500.00

White goods, entertainment 3 electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category

01d: STILL PRINT - Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products cars, two-wheelers, trucks, petrol, engine oils, car accessories, card eco rations, spares, services related to cars, tyres, etc.

01e: STILL PRINT - Services - Telecom Products and Services
Regular Deadline Fee: ₹9,500.00

Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-abouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrim age sites, club sandal lied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

01f: STILL PRINT - Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc.

01g: STILL PRINT - Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

Advertising that enhances image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, Media and Publications, TV channels, radio station sand outdoor publication marketers & others.

01h: STILL PRINT - Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category.

01i: STILL PRINT - STILL CRAFT-Copywriting
Regular Deadline Fee: ₹9,500.00

01j: STILL PRINT - STILL CRAFT-Art Direction
Regular Deadline Fee: ₹9,500.00

01k: STILL PRINT - STILL CRAFT-Photography
Regular Deadline Fee: ₹9,500.00

01l: STILL PRINT - STILL CRAFT- Illustration
Regular Deadline Fee: ₹9,500.00

01m: STILL PRINT - STILL CRAFT-Typography
Regular Deadline Fee: ₹9,500.00

Creative
STILL DIGITAL

02a: STILL DIGITAL - FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, con cent rates, soft drinks, water, juices, etc.

02b: STILL DIGITAL - FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Health care: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, inhalers, nutrition supplements, skin treatments, wellness-related products and services. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc

02c: STILL DIGITAL - Consumer Durables
Regular Deadline Fee: ₹9,500.00

Household and Business Appliances: White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under auto motive category

02d: STILL DIGITAL - Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

02e: STILL DIGITAL - Services
Regular Deadline Fee: ₹9,500.00

Telecom Products and Services: Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrim mage sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

02f: STILL DIGITAL - Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc

02g: STILL DIGITAL - Use of Copywriting in any digital form
Regular Deadline Fee: ₹9,500.00

Use of Copywriting in any digital form eg. website, meme, Instagram post, product description, interview, blog. profile etc.

02h: STILL DIGITAL - Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

02i: STILL DIGITAL - Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category.

Creative
AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration)

03a: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) - FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

03b: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) - FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails inhalers, nutrition supplements, skin treatments, wellness-related products and services. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dishwashing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

03c: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) - Consumer Durables
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photo copiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

03d: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) - Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc

03e: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) - Services
Regular Deadline Fee: ₹9,500.00

Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-abouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrim age sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

03f: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) - Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc.

03g: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) - Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

03h: AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (Below 1 min duration) - Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category.

Creative
AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above)

04a: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

04b: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Toiletries, Cosmetics and Health care: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, inhalers, nutrition supplements, skin treatments, wellness-related products and services. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

04c: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Consumer Durables
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photo copiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, type writers, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

04d: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc

04e: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Services
Regular Deadline Fee: ₹9,500.00

Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-abouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrim age sites, clubs and allied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

04f: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc.

04g: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

04h: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category. -----------------------------

Creative
AUDIO

05a: AUDIO - FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

05b: AUDIO - FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants,talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, inhalers, nutrition supplements, skin treatments, wellness-related products and services. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, head gear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings ,paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

05c: AUDIO - Consumer Durables
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, micro waves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

05d: AUDIO - Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc

05e: AUDIO - Services
Regular Deadline Fee: ₹9,500.00

Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-abouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrim age sites, clubs and allied products, etc. Health care Services: Hospital Service, Managed Healthcare, Interne based Health Services.

05f: AUDIO - Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc.

05g: AUDIO - Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

05h: AUDIO - Public Service
Regular Deadline Fee: ₹9,500.00

Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the preceding category.

05i: AUDIO - Use of Music
Regular Deadline Fee: ₹9,500.00

Including original composition, licensed recordings or adapted / altered versions of an existing recording.

05j: AUDIO - Sound Design
Regular Deadline Fee: ₹9,500.00

The process of specifying, acquiring, manipulating or generating audio elements, including sound effects, location recordings, ‘atmos’, etc.

05k: AUDIO - Script
Regular Deadline Fee: ₹9,500.00

Recognizes the ability of script to creatively transform a brand idea or message into an audio context that enhances the experience of the listener and meets the confines of the brief and regional regulations. * Scripts should be specific to the audio medium, scripts for film work will not be accepted here unless it ran as standalone audio content.

05l: AUDIO - Casting & Performance
Regular Deadline Fee: ₹9,500.00

Recognises the overall delivery of the script through performance, where voice performance is integral to the success of the spot. This may include tone and pacing, use of accents or impersonation etc.

05m: AUDIO - Use of Radio or Audio as a Medium
Regular Deadline Fee: ₹9,500.00

The innovative or creative use of radio or audio as a medium, with evidence of how it was used in a creative and innovative way to communicate the brand’s message.

05n: AUDIO - Use of Audio Technology
Regular Deadline Fee: ₹9,500.00

Forward thinking ideas which directly enhance the experience of the listener. Including, but not limited to, use of apps or mobile / web technology, software development and technology that demonstrates a development in the production process and distribution of audio.

05o: AUDIO - Voice-Activation
Regular Deadline Fee: ₹9,500.00

The innovative application and use of voice platforms and voice activated technologies to create interactive / immersive storytelling that drives engagement and enhances the experience of the listener.

05p: AUDIO - Branded Content / Podcasts
Regular Deadline Fee: ₹9,500.00

Paid-for, sponsored or brand funded content / programming on all audio platforms including radio stations, streaming platforms, podcasts, programme sponsorship, etc. Content that exemplifies the brand message / ethos and enhances the experience of the listener. * Please supply a sample audio file of up to 30 minutes

05q: AUDIO - Content Placement
Regular Deadline Fee: ₹9,500.00

The contextually relevant creation and placement of sponsored messaging within appropriate programming.

05r: AUDIO - Audio Led Creativity
Regular Deadline Fee: ₹9,500.00

The innovative integration of different audio driven elements or channels that complement and build on each other to communicate the brand’s message and/or change consumer awareness and attitudes.

Creative
OUT OF HOME (AMBIENT MEDIA)

06a: OUT OF HOME (AMBIENT MEDIA) - FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked food, ready-to-eat foods, table and kitchen ingredients, ice-cream, dairy products, etc. Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.

06b: OUT OF HOME (AMBIENT MEDIA) - FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Bathing and personal care products, medicated plasters, hair care, dental care, 10 mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, etc. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

06c: OUT OF HOME (AMBIENT MEDIA) - Consumer Durables
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, type writers, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category

06d: OUT OF HOME (AMBIENT MEDIA) - Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

06e: OUT OF HOME (AMBIENT MEDIA) - Services
Regular Deadline Fee: ₹9,500.00

Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrim age sites, clubs and allied products, etc. Health care Services: Hospital Service, Managed Health care, Internet based Health Services.

06f: OUT OF HOME (AMBIENT MEDIA) - Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc.

06g: OUT OF HOME (AMBIENT MEDIA) - Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

06h: OUT OF HOME (AMBIENT MEDIA) - Public Service
Regular Deadline Fee: ₹9,500.00

Creative
INTEGRATED

07a: INTEGRATED - FMCG - Foods & Beverages
Regular Deadline Fee: ₹14,000.00

07b: INTEGRATED - FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹14,000.00

Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, inhalers, nutrition supplements, skin treatments, wellness-related products and services. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dish washing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education products and any other fast moving consumer goods, etc.

07c: INTEGRATED - Consumer Durables
Regular Deadline Fee: ₹14,000.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

07d: INTEGRATED - Automotive
Regular Deadline Fee: ₹14,000.00

Automotive and related products, cars, two-wheelers, trucks, petrol, engine oils, car accessories, car decorations, spares, services related to cars, tyres, etc.

07e: INTEGRATED - Services
Regular Deadline Fee: ₹14,000.00

Mobile service providers, landline services. Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrim age sites, clubs and allied products, etc. Health care Services: Hospital Service, Managed Healthcare, Internet based Health Services.

07f: INTEGRATED - Retail
Regular Deadline Fee: ₹14,000.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc.

07g: INTEGRATED - Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹14,000.00

07h: INTEGRATED - Public Service
Regular Deadline Fee: ₹14,000.00

Creative
DIGITAL

08Aa: DIGITAL - Websites / Microsites / Metaverse- Brand Website
Regular Deadline Fee: ₹9,500.00

Long term destination that takes into account navigation, layout, usability, aesthetic sand content, etc. Multiple entries for the same site in different subcategories is not permitted.

08Ab: DIGITAL - Websites / Microsites / Metaverse-Brand Microsite
Regular Deadline Fee: ₹9,500.00

Short term destination to promote a campaign etc. Multiple entries for the same campaign in different sub-categories is not permitted.

08Ac: DIGITAL - Websites / Microsites / Metaverse-Brand Metaverse
Regular Deadline Fee: ₹9,500.00

Virtual brand spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences.

08Ba: DIGITAL - Social Media-Social Media (Co-Creation/Crowd sourcing/Community Building)
Regular Deadline Fee: ₹9,500.00

Brand initiate vest ha ten courage the community to contribute or collaborate in innovative ways.12

08Bb: DIGITAL - Social Media (Tools/ Applications)
Regular Deadline Fee: ₹9,500.00

Digital applications or tools specifically designed for a social platform

08Bc: DIGITAL - Social Media (Livestreams and Other Real Time Engagements)
Regular Deadline Fee: ₹9,500.00

Campaigns that deploy livestreams, or any other means to actively engage the audience in real time)

08Bd: DIGITAL - Integrated Social Media Campaign
Regular Deadline Fee: ₹9,500.00

Campaigns that harness various formats and touch points, using either one or more than one social media platform to bring the brand idea and engagement to life

08Ca: DIGITAL - Digital Games Games (Online)
Regular Deadline Fee: ₹9,500.00

Games specifically created for use on online platforms including social.

08Cb: DIGITAL - Digital Games Games (Others)
Regular Deadline Fee: ₹9,500.00

Digital games deployed outdoor/offline. A single (1) or series (2-5) of games that feature the clear use of a brand as integral to online gameplay. Includes PC, console, and other online gaming platforms

08Da: DIGITAL - Technology (Utility /Tool)
Regular Deadline Fee: ₹9,500.00

Creative use of technology that creates value for the consumer in apps, websites including ecommerce

08Db: DIGITAL - Technology (Installations)
Regular Deadline Fee: ₹9,500.00

Brand engagements utilizing interactive screens etc. at on ground/outdoor/off lines paces

08Dc: DIGITAL - Technology (Others)
Regular Deadline Fee: ₹9,500.00

Campaigns that employ innovative technology to create engagement that are distinct from the above two. Each piece of work must be paid separately

08dd: DIGITAL - Technology (Smart devices/voice assistants)
Regular Deadline Fee: ₹9,500.00

Use of smart devices or platforms by the brand to communicate and interact with consumers. Includes wearables, smart speakers, Google Home, Alexa etc.

08e: DIGITAL - Search Innovative approach to Search using paid search, Search Engine Optimization, etc.
Regular Deadline Fee: ₹9,500.00

08f: DIGITAL - Use of Email Innovative approach to using or executing mail to achieve brand objectives
Regular Deadline Fee: ₹9,500.00

08g: DIGITAL - Best in Innovations on OTTs or Content Platforms Branded content created exclusively for OTT platform
Regular Deadline Fee: ₹9,500.00

such as stand-alone feature film, or web-series. This does not include DVCs (digital video commercials) or any other form of video advertising. The film/web-series should have been released on one or more OTT platforms, such as YouTube, EROS Now, SonyLiv, Zee5, ALT Balaji etc. and should have been created for the brand. Includes how advertising on or collaborating with an OTT or internet content platform helped craft or boost the brand message.

08H: DIGITAL - Best in Creator/Influencer Partnerships
Regular Deadline Fee: ₹9,500.00

Includes how collaborating with an internet creator(s) helped craft or boost the brand message. Note: This doesn’t include celebrity partnerships or amplification. Internet creators/influencers are specifically those who create content or amplify the brand and campaign message for audiences on the web. Partnerships can range from a single tweet to a long-term association

08I: DIGITAL - Best in Moment Marketing
Regular Deadline Fee: ₹9,500.00

ncludes how an unpredictable, real-time event was used to craft or boost the brand message. Note: This doesn’t include topical events like festivals, national holidays or special days like Mother’s or Father’s Day. Can include marketing on and off social media

08J: DIGITAL - Best in Platform Innovation
Regular Deadline Fee: ₹9,500.00

Includes how a particular social media platform was used in a new way to craft or boost the brand message. Note: Entries cannot club multiple platform activities together. The creative idea needs to be born out of an insight about the platform, or its audience.

08ka: DIGITAL - Online only video (single, 15s)
Regular Deadline Fee: ₹9,500.00

A single brand video created specifically to be viewed online up to 15 sec in duration. It can reside on social media, video platforms or any commonly frequented portal.

08kb: DIGITAL - Online only video (single, 15s to 30s)
Regular Deadline Fee: ₹9,500.00

A single brand video created specifically to be viewed online, between 15 to 30 seconds in duration. It can reside on social media, video platforms or any commonly frequented portal.

08kc: DIGITAL - Online only video (single, 30s to 60s)
Regular Deadline Fee: ₹9,500.00

A single brand video created specifically to be viewed online, between 30 to 60 seconds in duration. It can reside on social media, video platforms or any commonly frequented portal.

08kd: DIGITAL - Online only video (single, above 60s)
Regular Deadline Fee: ₹9,500.00

A single brand video created specifically to be viewed online, above 60 seconds in duration. It can reside on social media, video platforms or any commonly frequented portal.

08ke: DIGITAL - Online only video (Campaign)
Regular Deadline Fee: ₹9,500.00

D46A series of 3 to 5 unique brand videos, with same, or varying durations.

08L: DIGITAL - Creative Use of Data
Regular Deadline Fee: ₹9,500.00

Showcases how the brand work was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must be integral to the idea

08M: DIGITAL - Use of AI
Regular Deadline Fee: ₹9,500.00

The creative use of artificial intelligence to engage or develop a meaningful relationship with a specific audience or community. The work should demonstrate how true intelligence or machine 15 learning was utilized. The end product will not be judged but the use of AI in arriving at the output will be judged

08N: DIGITAL - DIGITAL CRAFT-UI / UX Design (App, Social Media)
Regular Deadline Fee: ₹14,000.00

08O: DIGITAL - DIGITAL CRAFT-Data/ Analytics
Regular Deadline Fee: ₹9,500.00

08P: DIGITAL - DIGITAL CRAFT-Programming
Regular Deadline Fee: ₹9,500.00

08Q: DIGITAL - DIGITAL CRAFT-Creative use of Video
Regular Deadline Fee: ₹9,500.00

08R: DIGITAL - DIGITAL CRAFT-Creative use of Animation
Regular Deadline Fee: ₹9,500.00

08S: DIGITAL - DIGITAL CRAFT-Creative use of Copywriting
Regular Deadline Fee: ₹9,500.00

Creative
DESIGN

09a: DESIGN - Corporate / brand identity
Regular Deadline Fee: ₹9,500.00

a new brand logo, and its applications or a corporate rebranding scheme, with 3 or more applications including online branding communications if necessary.

09b: DESIGN - Stationery
Regular Deadline Fee: ₹9,500.00

business cards, letterheads, envelopes, CD covers, etc.

09c: DESIGN - Brochures, Catalogues and Annual Reports
Regular Deadline Fee: ₹9,500.00

Design of printed collateral that showcases conceptual brand communication, good use of typography, illustrations, photography or any other craft to meet the overarching objective of the piece. Entry must be executed/ printed and distributed within the eligibility period. Entry should mention how many copies were printed and geography of distribution.

09d: DESIGN - Use of Design in Direct Mail
Regular Deadline Fee: ₹9,500.00

Event invitations, greeting cards, launch announcements that showcase conceptual communication, good use of typography, illustrations, photography, print or paper craft etc. to meet the overarching objective of the piece. Entry must be executed/ printed and distributed within the eligibility period. Entry should mention how many copies were printed and geography of distribution.

09e: DESIGN - Use of Design in Posters
Regular Deadline Fee: ₹9,500.00

Film, event, corporate, traditional poster. Poster design for the use of promotion and brand communication. Entry must be executed/ printed and distributed within the eligibility period. Entry should mention how many copies were printed and geography of distribution.

09f: DESIGN - Publications, books, diaries, newspapers, magazines
Regular Deadline Fee: ₹9,500.00

Entries may also include editorial sections and book, or magazine covers that showcase conceptual communication, good use of typography, illustrations, photography, print or paper craft etc. to meet the overarching objective of the piece. Entry must be printed and distributed within the eligibility period. Entry should mention how many copies were printed and geography of distribution.

09g: DESIGN - Calendars
Regular Deadline Fee: ₹9,500.00

including table-top, pocket or wall calendars that showcase a concept that meets the objective of the piece. Entry must be printed and distributed within the eligibility period. Entry should mention how many copies were printed and geography of distribution

09h: DESIGN - Typography Design
Regular Deadline Fee: ₹9,500.00

Exceptionally well-crafted typography used for commercial design and communication projects, where the craft brings a creative idea to life includes digital, film, print and environmental work. You may enter font design with at least one in-use example or creative use of type in print, packaging, publications or environments. Entry must be launched within the eligibility period.

09i: DESIGN - Packaging
Regular Deadline Fee: ₹9,500.00

Original & finished packaging that has been created and released to market can be submitted. Entry must be printed and distributed within the eligibility period. Entry should mention how many copies were printed and geography of distribution.

09j: DESIGN - Sustainable Packaging
Regular Deadline Fee: ₹9,500.00

09k: DESIGN - NFT Creative artwork
Regular Deadline Fee: ₹9,500.00

09l: DESIGN - Design for B2B products and services
Regular Deadline Fee: ₹9,500.00

09m: DESIGN - Environment design
Regular Deadline Fee: ₹9,500.00

Design for retail spaces, services, workplace, Public Space and Community spaces can be entered in this category. Clearly mention area covered, location/s of designed space/s and date of launch. Design will be judged based on user-centricity, uniqueness of concept and quality of execution. Submitting actual photographs of the space in use are recommended. Entry must be launched within the eligibility period.

09n: DESIGN - Best Integrated Design Campaign
Regular Deadline Fee: ₹9,500.00

using 2 or more Design Sub-Categories (From Categories 9a to 9j only) e.g., packaging and identity (For Category 8n the entry fee is Rs.14,000/- plus 18% GST i.e., 16520/-)

09o: DESIGN - Design Craft-Use of Copywriting
Regular Deadline Fee: ₹9,500.00

09p: DESIGN - Design Craft-Use of Typography
Regular Deadline Fee: ₹9,500.00

09q: DESIGN - Design Craft-Use of Illustration
Regular Deadline Fee: ₹9,500.00

09r: DESIGN - Design Craft-Use of Photography
Regular Deadline Fee: ₹9,500.00

09s: DESIGN - Design Craft-Use of Mixed Media
Regular Deadline Fee: ₹9,500.00

09t: DESIGN - Design Craft-Use of Product Design-innovative use of design in a product
Regular Deadline Fee: ₹9,500.00

Creative
MOBILE

10A: MOBILE - Mobile /Tablet Site
Regular Deadline Fee: ₹9,500.00

Includes mobile sites, tablet sites and mobile optimized sites.

10B: MOBILE - Mobile/Tablet Apps
Regular Deadline Fee: ₹9,500.00

Apps that are either pre-installed or can be downloaded from app stores or via Bluetooth/Wi-Fi, etc.

10C: MOBILE - Mobile Technology
Regular Deadline Fee: ₹9,500.00

Campaigns that use location or proximity such as RFID, GPS, geotagging, etc., augmented reality including image recognition (QR codes, barcodes, etc.)

10D: MOBILE - Mobile Games
Regular Deadline Fee: ₹9,500.00

Branded games specifically designed for mobiles/tablets whether preinstalled, downloaded or hosted on mobile site.

10E: MOBILE - Mobile Messaging
Regular Deadline Fee: ₹9,500.00

Campaigns that make use of SMS/ IVR/ Missed Call, etc.

10F: MOBILE - Mobile video
Regular Deadline Fee: ₹9,500.00

A single or series of videos for a brand created specifically to be viewed on mobiles. Includes vertical video.

Creative
TECHNOLOGY

11AaI: TECHNOLOGY - Best E. Commerce Portal (Website/App) - BFSI
Regular Deadline Fee: ₹9,500.00

E. Com platform delivers the convenience in purchase through a specific experience of a brand. This category acknowledges the efforts taken by the brand to create the best combination of unique brand experience and the convenience of e-commerce in the same website or app.

11AaII: TECHNOLOGY - Best E. Commerce Portal (Website/App) - Retail - Multi Brand
Regular Deadline Fee: ₹9,500.00

11AaIII: TECHNOLOGY - Best E. Commerce Portal (Website/App)- Retail-Single Brand
Regular Deadline Fee: ₹9,500.00

11AbI: TECHNOLOGY - Best Website with the use of CMS Platform - BFSI
Regular Deadline Fee: ₹9,500.00

With CMS, the business heads can have full control over the content that the business wants to publish. Since content marketing has a greater connection with the customers, one has to change the content regularly and this is possible with the CMS. This category awards the best use of such CMS tools to convey the brand story and create a platform for people to experience the brand.

11AbII: TECHNOLOGY - Best Website with the use of CMS Platform -General
Regular Deadline Fee: ₹9,500.00

11AcI: TECHNOLOGY - Best E. Commerce Innovation - BFSI
Regular Deadline Fee: ₹9,500.00

Includes any single or a set of specific functions that adds value to the overall brand experience.

11AcII: TECHNOLOGY - Best E. Commerce Innovation - Retail - Multi Brand
Regular Deadline Fee: ₹9,500.00

Includes any single or a set of specific functions that adds value to the overall brand experience.

11AcIII: TECHNOLOGY - Best E. Commerce Innovation - Retail-Single Brand
Regular Deadline Fee: ₹9,500.00

Includes any single or a set of specific functions that adds value to the overall brand experience.

11B: TECHNOLOGY - Best use of Technology for community management /building
Regular Deadline Fee: ₹9,500.00

Includes technological intervention that helps the brand gather, engage and propagate its community of patrons.

11C: TECHNOLOGY - Best Internal App & Intranet
Regular Deadline Fee: ₹9,500.00

Includes the most innovative and advanced way to conduct "intranet" requirement of the brand, that results in increase in employee participation and affinity.

11Da: TECHNOLOGY - Best use of Virtual Reality for Brand Experience
Regular Deadline Fee: ₹9,500.00

Best use of VR in creating the brand world for the user to explore and get a better understanding of the brand or the brand idea. Example: Creating a VR expertise of a automobile showroom or the interior of an automobile.

11Db: TECHNOLOGY - Best use of Virtual Reality on Gamification
Regular Deadline Fee: ₹9,500.00

Best use of VR in creating a gamified engagement to convey a brand idea.

11Ea: TECHNOLOGY - Best use of Augmented Reality for Brand Experience
Regular Deadline Fee: ₹9,500.00

Best use of AR in creating the brand world for the user to explore and get a better understanding of the brand or the brand idea.

11Eb: TECHNOLOGY - Best use of Augmented Reality on Gamification
Regular Deadline Fee: ₹9,500.00

Best use of AR in creating a gamified engagement to convey a brand idea

11F: TECHNOLOGY - Best Creative use of Tech Innovation
Regular Deadline Fee: ₹9,500.00

Includes adopting technological innovation to deliver a unique brand experience.

11G: TECHNOLOGY - Best Use of Voice Service in a digital platform/using digital technology.
Regular Deadline Fee: ₹9,500.00

11H: TECHNOLOGY - Best use of influencer activity in a digital platform/using digital technology.
Regular Deadline Fee: ₹9,500.00

11I: TECHNOLOGY - Use of AI
Regular Deadline Fee: ₹9,500.00

The creative use of artificial intelligence to engage or develop a meaningful relationship with a specific audience or community. The work should demonstrate how true intelligence or machine learning was utilized. The end product will not be judged but the use of AI in arriving at the output will be judged.

Creative
DIRECT

12A: DIRECT - Direct Response- PRESS
Regular Deadline Fee: ₹9,500.00

Any communication for consumer or business campaigns • Selling off-the-page or • generating enquiries via print ads, • loose or bound-in inserts, or • wraparounds on publications It could be a single press ad/insert or a campaign. Make sure you state the carrier medium (in the case of an insert) and submit fulfillment material if appropriate. Brand campaigns with a URL or telephone number will not be considered as Direct Response Press campaigns, unless there is a call for specific action to generate enquiries or sell off the page.

12B: DIRECT - Direct Response - AV (TV Film/ YouTube Film/ Infomercial)
Regular Deadline Fee: ₹9,500.00

This category is for film or audio content, such as short-form web videos, viral videos, podcasts, AV, TV commercials etc. All work must seek to generate a response, and can be in paid, earned, or owned media. Brand campaigns with a URL or telephone number will not be considered as Direct Response campaigns, unless there is a call for specific action to generate enquiries or sell products or services

12C: DIRECT - Direct Response - Dimensional Mail (3DPieces)
Regular Deadline Fee: ₹9,500.00

Multi-dimensional mailing includes any addressed, posted or delivered 3D mail including those with samples or pop-ups. Any addressed mail that is delivered in a tube, carton or other nonstandard carrier will be considered Dimensional Mail.For a piece to be Direct it should: a) Be highly targeted – you know your audience and have created work specifically to reach them; b) Have a call to action/direct response mechanism–the work you have created makes your audience do something; c) Have measurable results – the above call to action has produced a quantifiable impact in your business/organization (e.g., increase in sales/customers/donations

12D: DIRECT - Direct Response - Flat Mail (without bulky enclosures)
Regular Deadline Fee: ₹9,500.00

Flat mailing would include any addressed, posted or delivered mail without samples or pop-ups. It does not require boxes or padded envelopes for delivery. Only standard envelope formats, selfmailers and catalogs that include a measurable reply mechanism. For a piece to be Direct it should: a) Be highly targeted – you know your audience and have created work specifically to reach them; b) Have a call to action / direct response mechanism–the work you have created makes your audience do something; c) Have measurable results – the above call to action has produced a quantifiable impact in your business/organization (e.g., increase in sales/customers/donations)

12E: DIRECT - Direct Response - Emailers: (need to include landing page wherever required)
Regular Deadline Fee: ₹9,500.00

Any email messages generating response or engagement and includes a measurable reply mechanism. Entries will be judged on overall conceptual strength, including subject line, body copy, design, and original and appropriate use of technology, if employed. Please describe anything unique or creative about your choice of the target audience. Explain how this effort was deemed a success. The campaign could be a single email, a series of related emails, bulk campaigns or trigger emails. This category does not include email used in conjunction with another channel as part of the same campaign. This is for email-specific campaigns.

12F: DIRECT - Direct Campaign using any two of the above.
Regular Deadline Fee: ₹14,000.00

Campaigns led by Direct Marketing Programmes that use multiple media types in one campaign which is initiated, led or driven predominantly by direct marketing. Note, entries in this category MUST contain at least two DIFFERENT media, and a clearly identifiable targeted/ direct communication component or core idea.

12G: DIRECT - Work done for Social Awareness or Charity Causes.
Regular Deadline Fee: ₹9,500.00

Direct marketing campaigns, in any media, that promote charitable causes or are meant for social awareness should be entered here.

12H: DIRECT - Direct response digital
Regular Deadline Fee: ₹9,500.00

Work in these categories should demonstrate how a direct campaign response was enhanced or driven by the creative use of data or digital technology which enhanced the customer brand experience.

Creative
BRAND ACTIVATION & PROMOTION

13a: BRAND ACTIVATION & PROMOTION - FMCG - Foods & Beverages
Regular Deadline Fee: ₹9,500.00

13b: BRAND ACTIVATION & PROMOTION - FMCG - Personal Care, Home Care, Healthcare & Others
Regular Deadline Fee: ₹9,500.00

Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, inhalers, nutrition supplements, skin treatments, wellness-related products and services. Clothing, Innerwear, Footwear and Accessories: Products which people wear or are seen using clothes for men, women and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, head gear, jewellery, bags and purses, textiles, suiting, shirting, fabric, etc. Household Products and Maintenance: Products related to household care, toys, insect repellents, dry cells, furniture, cookware, curtains, crockery, cutlery, crystal, clocks, room fresheners, novelty, curios, lighting fixtures, dishwashing liquid, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases and carry bags and accessories, sports, recreation and education product sand any other fast moving consumer goods, etc.

13c: BRAND ACTIVATION & PROMOTION - Consumer Durables
Regular Deadline Fee: ₹9,500.00

White goods, entertainment electronics, kitchen and household appliances like TV, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, water purifiers, vacuum cleaners, dishwashers, geysers, mobile handset, IOT and any other consumer durables that don’t come under automotive category.

13d: BRAND ACTIVATION & PROMOTION - Automotive
Regular Deadline Fee: ₹9,500.00

Automotive and related products cars, two-wheelers, trucks, petrol, engine oils, car accessories, card eco rations, spares, services related to cars, tyres, etc.

13e: BRAND ACTIVATION & PROMOTION - Services - Telecom Products and Services
Regular Deadline Fee: ₹9,500.00

Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, etc. Business and Home Services: Couriers, internet providers, event management companies, software providers, dial-a-bouquet, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc. Travel, Entertainment and Leisure: Package tours, tour operators, hotels, places of tourist interest, airlines, cinema halls, libraries, bowling alleys, cookery classes, dancing classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, rent-a-car services, computer games, sports clubs, pilgrim age sites, club sandal lied products, etc. Healthcare Services: Hospital Service, Managed Healthcare, Internet based Health Services.

13f: BRAND ACTIVATION & PROMOTION - Retail
Regular Deadline Fee: ₹9,500.00

E-commerce, Malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc.

13g: BRAND ACTIVATION & PROMOTION - Corporate, Media, Entertainment & Others
Regular Deadline Fee: ₹9,500.00

13h: BRAND ACTIVATION & PROMOTION - Public Service
Regular Deadline Fee: ₹9,500.00

Creative
PUBLIC RELATIONS

14Aa: PUBLIC RELATIONS - SECTORS-Consumer Durables
Regular Deadline Fee: ₹9,500.00

The category deals with goods that last for a considerable amount of time and are not purchased frequently by consumers. The following products would be part of this category: - ● Household appliances and consumer electronics ● Telecom products ● Automobile and transport ● Sports and medical equipment ● Furniture, etc.

14Ab: PUBLIC RELATIONS - SECTORS-Consumer Non-Durables
Regular Deadline Fee: ₹9,500.00

These goods are produced for short-term use and are purchased with a greater frequency by consumers. This category mainly involves all products under the FMCG bracket: luxury goods, fashion, beauty, food, nutrition, beverages, confectioneries, other packaged products, etc.

14Ac: PUBLIC RELATIONS - SECTORS-Other Consumer Products & Services
Regular Deadline Fee: ₹9,500.00

Incorporates services in sectors like healthcare and well-being, media and entertainment, travel and tourism, retail and restaurants, business and home services. It also includes B2B PR that is all about changing perceptions, driving brand preferences, creating new opportunities for business to grow, etc.

14Ad: PUBLIC RELATIONS - SECTORS-Financial PR
Regular Deadline Fee: ₹9,500.00

PR activities undertaken for Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards, financial consultants, cash management services, positive investor relations, etc.

14Ae: PUBLIC RELATIONS - SECTORS-IT Services
Regular Deadline Fee: ₹9,500.00

PR to bridge the communication gap between IT and technology companies and their customers

14Ba: PUBLIC RELATIONS - PRACTICES & SPECIALITIES-Corporate PR
Regular Deadline Fee: ₹9,500.00

Corporate Public Relations help organizations explain their mission, combine its many visions and values into a cohesive message that is later disseminated to various stakeholders. This concept can be seen as an integrative communication structure linking stakeholders to the organization. This requires a series of measures towards managing Corporate Reputation.

14Bb: PUBLIC RELATIONS - PRACTICES & SPECIALITIES-Public Affairs & Lobbying
Regular Deadline Fee: ₹9,500.00

Public Affairs generally refers to Building & Developing relations between an organization and politicians, governments and other decision-makers. Public Affairs uses communication tactics such as Media Relations, Lobbying, monitoring and predicting political, legal, economic and social developments and providing political intelligence and strategic advice

14Bc: PUBLIC RELATIONS - PRACTICES & SPECIALITIES-Crisis Communications & Issue Management
Regular Deadline Fee: ₹9,500.00

Campaigns to plan and / or handle the consequences of a crisis or an issue that may affect a company’s credibility and good reputation

14Bd: PUBLIC RELATIONS - PRACTICES & SPECIALITIES-Internal Communications
Regular Deadline Fee: ₹9,500.00

All practices designed to mobilize employees as brand ambassadors to keep them aware as well 23 as engaged with the environment, integrity, innovation and practices followed by the organization, is broadly known as internal/employee communications. Employee Engagement measures play a vital role here.

14Be: PUBLIC RELATIONS - PRACTICES & SPECIALITIES-Corporate Social Responsibility
Regular Deadline Fee: ₹9,500.00

CSR is also referred as Corporate Citizenship. It involves the combination of all initiatives undertaken to assess and take responsibility for the company's effects on environment a land social well-being.

14Bf: PUBLIC RELATIONS - PRACTICES & SPECIALITIES-Events & Experiential
Regular Deadline Fee: ₹9,500.00

Involves PR campaigns that use a live event or stunt to meet their objectives. It may include a tradeshow, conference, product launch, field marketing activity, awards ceremony or any other event designed to build or increase the value and reputation of a brand or communication project as part of a wider public relations strategy.

14Ca: PUBLIC RELATIONS - DIGITAL PR-Use of Social Media in PR
Regular Deadline Fee: ₹9,500.00

All measures taken to increase the brand’s online presence for greater visibility and reach. This involves ventures like community building and management, audience targeting engagement, social communication and amplification, influencer communications, etc

14Da: PUBLIC RELATIONS - CAMPAIGN-Integrated Campaign led by PR
Regular Deadline Fee: ₹14,000.00

Campaigns with multiple elements or channels that are predominantly PR driven. Entrants will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign and must demonstrate how well the different types complement and build on each other to communicate the brand’s message and/ or change consumer awareness and attitudes

Creative
BRANDED CONTENT & ENTERTAINMENT

15a: BRANDED CONTENT & ENTERTAINMENT - Best fictional program, series or film where a client has successfully created a drama,comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital.
Regular Deadline Fee: ₹9,500.00

15b: BRANDED CONTENT & ENTERTAINMENT - Best non-fiction program, series or film where a client has successfully created a reality,documentary or entertainment show around a product(s) or brand(s) including TV, mini-series,web series, cinema, DVD releases & online/digital.
Regular Deadline Fee: ₹9,500.00

15c: BRANDED CONTENT & ENTERTAINMENT - Best brand or product integration into a feature film, existing TV show and/or series including TV, mini-series, web series, cinema, DVD releases & online/digital.
Regular Deadline Fee: ₹9,500.00

15d: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc.
Regular Deadline Fee: ₹9,500.00

15e: BRANDED CONTENT & ENTERTAINMENT - Best use of integration of user generated content.
Regular Deadline Fee: ₹9,500.00

15f: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, creation of a music-based program or platform.
Regular Deadline Fee: ₹9,500.00

15g: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of offline media such as print, out of home, etc.
Regular Deadline Fee: ₹9,500.00

15h: BRANDED CONTENT & ENTERTAINMENT - Best integrated entertainment content campaign which uses more than 2 media.
Regular Deadline Fee: ₹14,000.00

Creative
HEALTH ABBY

16a: HEALTH ABBY - OTC Oral Medicines
Regular Deadline Fee: ₹9,500.00

Non-prescription drugs, OTC medicines and tablets, digestive health.

16b: HEALTH ABBY - OTC Applications
Regular Deadline Fee: ₹9,500.00

Hand sanitizer, toothpaste, mouthwash, medicated shampoo, hair loss products, insect repellents, skin remedies (non-cosmetic), corn treatments, wart and verruca treatments, athlete's foot treatments, eye drops, ear drops, heat creams, nail treatments, foot treatments,

16c: HEALTH ABBY - OTC Products
Regular Deadline Fee: ₹9,500.00

Condoms, contact lenses, prescription glasses, dental floss, adhesive plasters, heat pads, first aid kit items, orthotics, back supports, incontinence products, pregnancy tests, fertility testing kits / products, drug free pain relief, other health and wellness products.

16d: HEALTH ABBY - Nutraceuticals
Regular Deadline Fee: ₹9,500.00

Vitamins, minerals, herbal remedies, supplements, functional food, micronutrients, omega-3s, antioxidants, probiotics, effervescent vitamin drinks.

16e: HEALTH ABBY - Health & Wellness Tech
Regular Deadline Fee: ₹9,500.00

Branded communication focusing on digital products, apps, wearables and gadgets that aid a healthy lifestyle including fitness, diet, stress and sleep etc.

16f: HEALTH ABBY - Brand-Led Education & Awareness
Regular Deadline Fee: ₹9,500.00

Brand-funded communications to promote health awareness and encourage proactive personal care. This could include self-examination, anti-smoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardiovascular care, exercise and wellbeing. This category will also include unbranded disease awareness

16g: HEALTH ABBY - Non-profit/Foundation-led Education & Awareness
Regular Deadline Fee: ₹9,500.00

Public health awareness messages and non-profit cause marketing such as self-examination, antismoking, anti-drugs, health and hygiene information, AIDS awareness, alcohol abuse awareness, sexual health awareness, dietary information, cardiovascular care, exercise and wellbeing.

16h: HEALTH ABBY - Corporate Image & Communication
Regular Deadline Fee: ₹9,500.00

Corporate image work for health and wellness products, companies, producers, clinics, hospitals, retail and facilities.

16i: HEALTH ABBY - Health Services & Facilities
Regular Deadline Fee: ₹9,500.00

Communications directly promoting consumer facilities, including: hospitals, clinics and surgeries, psychiatrists, psychologists, therapists, physiotherapists, opticians, optometrists, dental clinics, chiropodists, osteopaths, chiropractors, dermatologists, obstetricians and gynecologists, cardiologists, pediatricians, plastic surgeons, urologists, endocrinologist, oncologist, nutritionists, dieticians, pharmacies, health shops, gyms and fitness and yoga studios.

Creative
VIDEO CRAFT

17a: VIDEO CRAFT - Direction
Regular Deadline Fee: ₹9,500.00

17b: VIDEO CRAFT - Editing
Regular Deadline Fee: ₹9,500.00

17c: VIDEO CRAFT - Animation
Regular Deadline Fee: ₹9,500.00

17d: VIDEO CRAFT - Cinematography
Regular Deadline Fee: ₹9,500.00

17e: VIDEO CRAFT - Music
Regular Deadline Fee: ₹9,500.00

17f: VIDEO CRAFT - Special Effects
Regular Deadline Fee: ₹9,500.00

17g: VIDEO CRAFT - Sound Design
Regular Deadline Fee: ₹9,500.00

17h: VIDEO CRAFT - Casting
Regular Deadline Fee: ₹9,500.00

Creative
RED ABBY

18a: RED ABBY - Poverty, hunger, education
Regular Deadline Fee: ₹0.00

Efforts to end poverty and its manifestations which include hunger, malnutrition, disaster-prone geographies, social discrimination, female mortality, disease epidemics, substance abuse, sexual and reproduction healthcare, services and access.

18b: RED ABBY - Responsible consumption and Climate Action
Regular Deadline Fee: ₹0.00

Resource and energy efficiency through reduction of natural resource consumption across the supply chain, involving everyone from producer to final consumer, urgent action required to combat climate change and its impacts.

Creative
GREEN AWARD

19a: GREEN AWARD - Planet Conservation
Regular Deadline Fee: ₹9,500.00

PLANET CONSERVATION salutes communication which highlights efforts to save, reduce or re-use Energy, Water, Plastic, Wildlife and the environment in genera

19b: GREEN AWARD - Life on Land
Regular Deadline Fee: ₹9,500.00

Work that promotes the protection, restoration and sustainable use of our land-based ecosystems, e.g. sustainable management of forests, prevention of desertification and the termination and reversal of land degradation and biodiversity loss. Entries can be submitted by any company. The medium can be Print, TV, Radio, Digital, or any other medium.

Creative
YOUNG MAVERICK ABBY AWARD

20a: YOUNG MAVERICK ABBY AWARD - Art
Regular Deadline Fee: ₹9,500.00

20b: YOUNG MAVERICK ABBY AWARD - Design
Regular Deadline Fee: ₹9,500.00

20c: YOUNG MAVERICK ABBY AWARD - Digital
Regular Deadline Fee: ₹9,500.00

20d: YOUNG MAVERICK ABBY AWARD - FILM
Regular Deadline Fee: ₹9,500.00

20e: YOUNG MAVERICK ABBY AWARD - Craft
Regular Deadline Fee: ₹9,500.00

Creative
DIVERSITY EQUALITY & INCLUSION

21: DIVERSITY EQUALITY & INCLUSION
Regular Deadline Fee: ₹9,500.00

Stereotypes permeate our everyday lives and, when left unchallenged, lead to deeply rooted societal inequalities. Advertisers have a responsibility to produce un-stereotyped content that portrays all individuals as authentic, multi-dimensional, progressive, and empowered. Diversity, Equality & Inclusion in this context refers to representation of gender, race, class, age, ability, ethnicity, religion, sexuality, language, education, etc. in advertising and using advertising as a force for good to drive positive change and addressing harmful masculinities to help create a equal world. DE&I is much about the mindset. From portraying fixed gender roles, beauty and relationship standards, falsehoods in depiction not only leave a superficial and limited impact but also can be extremely harmful in the way they shape biases and condition society as a whole. DE&I is the newest category being introduced in Creative Abby at Goafest this year. This special category of award recognizes the creative work which caters to the aspects listed below 1. Ads which portray diversity; inclusion in terms of gender, race, class, age, ability, ethnicity, religion, sexuality, language, education, etc. 2. Ads which break gender stereotypes and showcase progressive or positive gender portrayals 3. Ads which influence in shaping the gender perceptions; attitudes, including that of young boys and girls.