Eligibility & Rules

B. All print entries submitted should be from publications which meet at least 2 of the following 3 criteria:

C. Every entry is accepted only on the condition that through the act of entering the work, you are automatically certifying that you have read, understood and accepted all the rules and conditions stated in this brochure and that your entry is COMPLETELY in conformity with all of them.

D. AGC reserves the right to extend the last date of submission of entry but there is no guarantee that this will happen. Participants are requested to adhere to dates mentioned and late entries can face disqualification.

E. Creative work entered must have been conceived and it’s execution supervised by a company in India or Pakistan or Sri Lanka or Nepal or Bangladesh. Work executed abroad by producers or international employees of the entering company must have been under the supervision of the Creative Director of the entering company.
A certificate will need to be issued to establish if an international employee of the entering company has used advanced illustration or animation to finish the work. There must be a certificate to the effect identifying what was executed abroad and by whom along with the name of the supervising India based Creative Director.

F. Ads or campaigns conceived and executed abroad with cosmetic local adaptations like a language dub or available in India message run the risk of being disqualified.

G. Incomplete/incorrect entry forms are liable to get disqualified and no refund will be provided.

H. Entries can be entered in more than one category or sub category

I. Entries must be accompanied by a total list from the Agency or company entering.

J. WHO CAN ENTER: Creating,Marketing & Producing companies and advertisers can enter. A media company that has commissioned a creative for a client or itself can also enter.

K. Film Production Houses can enter films only in the Video Craft category.

L. Radio Production Houses can enter radio spots only in the Radio Craft category.

Agencies or creating companies can also enter Radio Craft categories where the Agency or creating company has created the work with proof.

Agencies who have produced a radio spot and want to enter in Radio Craft will require a certificate from the CEO of the company on the production details and the client brand for whom the work was created.

In case of both agency and radio production house entering same radio spot which happens to win, the award will be handed over to the radio production house.

M. Only entered work will be judged.

N. A single piece of Entry can be entered in more than one category unless otherwise specified in a sub-category.

O. All entries need to have their form uploaded online for each and every category as also the corresponding creative material.

P. Work entered in previous year cannot be re-entered unless a significantly different version is created a new.

Q. All broadcaster entries to be accompanied with the copy of channel certificate and the publisher entries to be accompanied with the copy of the release order.

R. The organizers may refuse entries which offend national or religious sentiments, or public taste.

Gold winners of Categories STILL PRINT, STILL DIGITAL, AUDIO-VISUAL TV, CINEMA, DIGITAL, OTT (BELOW 1 MIN DURATION), AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 MINUTE AND ABOVE), AUDIO, OUT OF HOME (AMBIENT MEDIA), INTEGRATED, DESIGN, DIGITAL, MOBILE, TECHNOLOGY, DIRECT, BRAND ACTIVATION & PROMOTION can contend for Grand Prix in their respective category. Grand Prix can emerge only from Gold winners in the 13 verticals mentioned. No nomination is possible here.

Grand Prix is defined as the Ultimate Award for redefining a category or setting a new paradigm in the Category.
COMPUTATION OF POINTS (for Agency of the Year recognitions): Points will be allocated on the basis of Gold, Silver & Bronze.

NOTE: The points obtained for winning a GRAND PRIX will be included in computation of the Agency of the Year. A GRAND PRIX generally goes to an entry that is also a Gold winner in a particular category, hence we will present the Gold Trophy for that entry in that particular category however the marks will be allocated only once i.e. for the GRAND PRIX and not for the Gold. The marks for an entry that bags a GRAND PRIX are 12 points. Even in the sheet circulated post awards that gives the metal tally only Grand Prix will be shown and the Gold will be excluded.