23a: PUBLISHER ABBY - Best marketing of a printed newspaper / edition
Regular Deadline Fee: ₹9,500.00
Covers all full-size daily newspapers- Broadsheet, Tabloids, (does not include Supplement
marketing), with INS membership / accreditation.
23b: PUBLISHER ABBY - Best marketing of a printed magazine
Regular Deadline Fee: ₹9,500.00
Covers all full-size Magazines (weekly/ fortnightly/ monthly only), does not apply to exclusively emagazines *(Print publication mandatory)
23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space
Regular Deadline Fee: ₹9,500.00
Covers all daily newspapers and magazines with frequency up to monthly, for any CSR/Cause that
is not directly funded by Government of India or State Government for the purposes of said
campaign. Independent campaigns on government campaigns are eligible.
23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher
Regular Deadline Fee: ₹9,500.00
Covers all daily newspapers and magazines with frequency up to monthly, for any brand that is
covered in AdEx, for which a Commercial *(not promotional/ experimental) RO was placed by an
INS accredited agency.
23e: PUBLISHER ABBY - Best use of Native or Branded Content for client brand-marketing by a publisher
Regular Deadline Fee: ₹9,500.00
Covers all daily newspapers and magazines with frequency up to monthly, for any brand that is
covered in AdEx, for which a Commercial *(not promotional/ experimental) RO was placed by an
INS accredited agency.
23f: PUBLISHER ABBY - Best Digital Publication Advertising & marketing by a publisher via Web/App/Social
Regular Deadline Fee: ₹9,500.00
Covers all daily newspapers and magazines with frequency up to monthly, with
Advertising/marketing of the digital assets exclusively in any media (Digital-Print-Radio-TV-OOH)
(Campaigns of joint promo with the parent Print brand not eligible)
23g: PUBLISHER ABBY - Best launch marketing of a new title of newspaper / magazine / digital publication
Regular Deadline Fee: ₹9,500.00
Covers all full-size Newspapers and Magazines (daily/ weekly/ fortnightly/ monthly only), also
includes e-magazines/ apps/ news portals *(Print publication NOT mandatory)
